Your day trip to 
from Marrakech will begin with a drive along the Haouz plains to Chichaoua village where you will stop for a cup of coffee before you continue to Sidi Mokhtar. On your way, you will cross the Argan trees forest, where you will spot some goats climbing the trees. Stop and take some photos before you carry on to Essaouira.
To watch how the Argan oil (also called the liquid gold, or Moroccan oil) is extracted, you will visit a local ladies’ cooperative and learn how some fine cosmetic products are locally made out of the rich Argan oil.
From here, we will carry on to Essaouira. Upon arrival, you will explore the beautiful city at leisure. Out of experience, Exploring Essaouira is easy on your own: Locals are very friendly, the Medina is pretty small (compared to other old towns in Morocco), and its streets are in order. You definitely do not need a guide for the tour of the city. You can easily explore the Medina on your own as its streets are aligned opposite to each other unlike every other maze-like Medina in Morocco. Should you insist on one, your driver will help you hire a local guide.
First, you can visit the harbor with its fishing port and old Portuguese fortifications. You can still see medieval war cannons aligned in order overlooking the Atlantic Ocean. Continue to the Medina ( old city ) with its well kept fortification dating to the 18th century. The major landmark of the Medina is La Scala, which was built against foreign attacks from the sea. You can continue to Bab Laalouj ( One of the main gates of Essaouira, then to the Mellah ( the old Jewish quarter.
Along the way, various art shops, galleries, souvenir shops and thuya wood craft shops are aligned in order. Choose one of the local cafes for a delicious seafood lunch and head to Kasbah famous for having served as a military bastion. If you are a beach lover, enjoy a walk along the sandy beach of Mogador, and maybe watch locals playing beach ball. If you are brave enough, why not join a game for a few minutes People from Essaouira are very friendly!! If not you can sunbathe while watching waterspouts amateurs kitesurfing or windsurfing.
Late in the afternoon, drive back to Marrakech, and your full day tour to Essaouira will end with a drop off at nearest point to your riad.
